The AI search toolkit · 2.0Content · Tool 05
Free NAP Consistency Checker
Compare your business name, address and phone number across the records you provide. Separate exact matches, formatting differences, missing information and details that need a closer look.
Compare business details
Processed in your browserExample data is loaded. These are fictional demonstration inputs, not a DigiMSM or client performance result. Use Clear to start your own analysis; editing example values keeps the run labelled as an example.
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Your evidence comes first.
Compare canonical business details with website, profile and directory records. Enter your information or load the labelled example to see the workflow.
No score, scan or platform result is invented while you wait.
A practical workflow
From input to a useful next step.
Define the correct business record
Enter the name, full address and phone that should represent this location. Include meaningful suite, branch and extension details.
Copy each source as published
Add up to six source records. Start with your website and Google Business Profile, then add relevant directories or social profiles without silently correcting their text.
Review the differences
Use the field-level report to decide whether a mismatch is cosmetic or substantive. Export the findings before requesting a listing change.
Know what you are measuring
The method behind the result.
Compare canonical business details with website, profile and directory records. The scope and limitations below help you interpret the output and decide what to verify next.
A comparison of supplied records
The tool does not access directory accounts or search for your listings. Its evidence consists of the source values you enter. Adding a source label keeps each correction tied to its origin.
Normalization stays conservative
Name and address comparisons ignore case, repeated whitespace and selected punctuation. Phone formatting is simplified while preserving country-prefix choices and extensions. Address abbreviations are not assumed equivalent.
One location at a time
Different branches can correctly have different addresses and phone numbers. Compare records for the same business location, and review legitimate trading names before treating every variation as an error.
Clear answers
Before you act on the result.
Understand the inputs, what the output can establish and how to use it in a broader audit.
What does NAP mean in local SEO?
NAP refers to a business name, address and phone number. This checker helps compare those details across the records you supply so you can review inconsistencies and missing information.
Does this tool search Google Maps or directories?
No. Paste the details from each source yourself. The report compares those values locally and does not access your Google account or any directory account.
Is every formatting difference a problem?
No. The tool separates format-only matches from values needing review. A punctuation change can be harmless, while a different suite, branch or phone extension may be meaningful.
How are international phone numbers compared?
Spaces, punctuation and an initial 00 international prefix are normalized. The checker does not guess a country code or remove national trunk prefixes. Use a consistent international format for a fair comparison.
Can I compare multiple locations?
Run a separate comparison for each location. Mixing legitimate branch details into one canonical record creates misleading mismatches.
Can DigiMSM correct the listings for me?
DigiMSM can review your local SEO requirements and propose a correction scope. The free checker itself only produces a report and makes no changes to published listings.
Continue your investigation
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Make your business details easier to verify.
DigiMSM can review location records, important profiles and supporting website content, then prioritize the inconsistencies that need correction.
Built for DigiMSM · Methods reviewed 14 September 2026 · Free tool; service work is scoped separately.