Free AI Traffic Loss Calculator & GSC CSV Auditor
Upload your real Google Search Console (`Dates.csv` or `Queries.csv`) export or enter any two periods to automatically normalize daily traffic rates, detect zero-click AI Overview CTR drops, and model your conversion-value gap.
To diagnose AI Overview traffic loss, upload your Google Search Console CSV export or compare two day-normalized organic windows. When impressions remain stable or grow while clicks and CTR drop sharply on informational/commercial queries, zero-click AI answers are displacing organic clicks allowing you to model the exact conversion and revenue gap.
Know What You Are Measuring Before Assigning a Cause
1. Daily Rate Normalization
Baseline visits divided by baseline days yields your daily run-rate. Multiplying by current period days prevents shorter months from looking like artificial drops.
2. Compatible Conversion Units
Use one consistent unit (sessions or GSC clicks) across both windows, and match your conversion rate denominator to that exact unit.
3. Attribution Needs Page Evidence
The AI share slider is your explicit hypothesis. Inspect query-level impressions, rank changes, and AI Overview presence before blaming zero-click search.
Find the Exact Pages Behind Your Traffic Change.
DigiMSM connects your observed Google Search Console changes with page-level AEO & GEO evidence to prioritize high-ROI recovery work.