DigiMSM
Free Calculator · 60 Seconds
How Much Is Zero-Click Search Costing You?
68% of Google searches now end without a click. Enter three numbers and see what the AI-answer era is costing your business - and what being cited instead would win back.
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Rough figures are fine - you can adjust and recalculate instantly.
Where the math comes from: ~68% of searches end without any click, and AI answers now appear on roughly half of queries. Sources: SparkToro/Similarweb and BrightEdge industry data.
Your estimated zero-click loss
Based on your numbers and published industry rates.
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Searches that never reach you / mo
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Estimated lost customers / mo
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Estimated lost revenue / year
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Recoverable if AI cites you
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These customers still exist - they read the answer at the top and act on it. The businesses named in that answer capture them. A free AI Visibility Audit shows whether that is you or a competitor.
Frequently Asked Questions
What is a zero-click search?
A zero-click search is one where the user gets their answer directly on the results page - from an AI Overview, snippet or panel - and never visits any website. Current measurements put zero-click at around 68% of Google searches, which is why traffic falls even when rankings hold.
How does this calculator estimate my loss?
It applies published industry rates - roughly 68% of searches ending without a click and AI Overviews appearing on about half of queries - to your own traffic, conversion and customer-value numbers. It is an evidence-based estimate to size the problem, not an exact audit.
Can I recover traffic lost to AI answers?
Partly, by becoming the source the answers cite: brands cited in AI Overviews see meaningfully more clicks and, more importantly, capture customers at the moment of decision. That is what AEO and GEO optimization do, and a free AI Visibility Audit shows where you stand.
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